Walton Raceway officially relaunches, hosts first event of season - May 24, 2018
BY DENNY SCOTT
The theme of last week’s rebranding of the Walton Raceway was local synergy, owner Brett Lee explained at the special re-launch event held on May 15.
Lee, who previously had run the raceway with a partner, relaunched the raceway on May 15, saying he wants to reintroduce the raceway to the community.
He said that part of the initiative was to have the raceway known for more than the Walton TransCan, admittedly one of the biggest events at the site.
“We are a lot more than the TransCan,” Lee said. “Motocross is only 20 per cent of what we do.”
Lee said he wanted the group of community leaders and media at the announcement to understand what the raceway offered, with additions like the Walton Challenge Course and events outside of the TransCan. He hoped that those present took that message, as well as one of collaboration out to the community.
Citing last year’s International Plowing Match (IPM) in Walton as an example, Lee said he knows Huron County can make great things happen when community members and local groups work together.
Huron County Warden Jim Ginn also spoke, saying it was exciting to see such development in Huron, citing the raceway as well as locations like Blyth Cowbell Brewing Company and Windmill Lake Eco-Park, as examples of the early exciting development ongoing in Huron County.
He agreed with Lee, saying that if Huron falls short, it’s in promoting the great opportunities throughout the county.
Huron East Economic Development Officer Jan Hawley spoke to what a great success story the Walton Raceway is and how much she loves telling people about it. Brian McGavin, representing the IPM, also spoke.
Lee said he wants Huron County residents, events and businesses to be involved with the raceway and hopes that tourists will become exposed to the opportunities in Huron.
He also said that he hopes Huron County residents come to be aware of what they have in their backyards, saying that, with recent environmentally-friendly ventures at the site, he was becoming more aware of what Huron has to offer.
Lee noted that 3,000 to 4,000 people camp during the TransCan every year and tens of thousands of “visitor days” are accumulated. He said tapping into that audience would be a great way for other Huron County businesses and groups to benefit.
Accessibility was also a key point in Lee’s presentation, saying that, aside from endeavouring to have a fully-accessible fleet of maintenance vehicles for the grounds, parts of the challenge course are also being reworked with accessibility in mind.
For more information on the Walton Raceway, visit its website at waltonraceway.ca.