Cowbell-sponsored cycling team raises $8,250 for MS Society through spin event - April 5, 2018
BY SHAWN LOUGHLIN
The Blyth Cowbell Brewing Company-sponsored cycling team raised $8,250 for the Multiple Sclerosis (MS) Society of Canada on Saturday thanks to 16 members cycling in place on their trainers for eight hours in the brewery’s Threshers Hall on Saturday.
Team members Steve Thompson and Bryan Dunn conceived the idea for the event and it was then pulled together by team captain Anita Trusler, among others. Locals participating in the event were Blyth’s Shawn Loughlin and Jeff Peters, as well as Jessica Lunshof of Seaforth’s JL Retirement Living project.
The stationary cycling ran from 11 a.m. to 7 p.m. with hundreds of Cowbell customers stopping by the event to cheer on cyclists over the course of the day. A local ringette team, featuring Blyth’s Sarah Sparling, was celebrating a championship at the restaurant that afternoon and took the time to help cheer on the cyclists and even took a short turn on the bikes, if they could reach the pedals.
At the end of the night, a number of prizes were raffled off based on tickets that had been sold in the weeks leading up to the event, as well as the day of the spin. Items given away included a cruiser bike, a $400 Cowbell prize pack, a cycling kit from Blackwell Cycle in Sarnia and several health and wellness gift baskets.
Trusler said it was a great event and that it has been encouraging for the team’s cyclists, many of whom hail from the Sarnia area, to connect with Blyth and their new Cowbell sponsors after years of being sponsored by Sparling’s Propane.
At last year’s MS Ride from Grand Bend to London and back, the team was honoured in several categories, including being the first-ever MS Ride team in Ontario to raise over $100,000. The team surpassed the mark by over $20,000.
This year, the team has stated that its goal is to raise $150,000. If achieved, it will be the first time in Canadian MS Ride history that a team has surpassed the $150,000 mark.
This year’s ride will take place on July 28-29. Prior to that, a number of the team’s cyclists will visit Blyth in June for a Huron County ride and lunch at Cowbell. This Blyth-based event began last year with a ride from Blyth to Seaforth and back, followed by a reception hosted by Blyth-based members of the team.
For more information on the ride or to donate to a member of the team for this year’s ride, visit the ride online at mssociety.ca and search for the ride under the “Events” tab.